Reception fee is too high
A management strategy that does not depend on the viewer's license fee
NHK reception fee, which is sometimes
talked about.
Some people may always be interested.
Especially those who never see NHK.
I think I need an institution like NHK, but I have something to think about when it comes to license fees.
"It's too expensive!"
The monthly fee is 2,170 yen, and if you make a 12-month lump sum payment, it is 1,855 yen, which is a great deal of 24,185 yen.
I only see the news.
But NHK news is simpler and easier to read than news of other television station.
So I don't want it to disappear.
But I think the news is that 2,170 yen a month is really expensive.
On the other hand, if you look at the video distribution service that you subscribe to because you have something you want to see,
Netflix is 990-1,980 yen per month,
Amazon Prime Video is 500 yen per month,
Others are around 1,000 yen.
Certainly, this kind of distribution service may have a slightly different purpose from NHK, so I can't talk about it in the same line, but NHK seems to be expensive from the general public's sense of money.
There are two main reasons why NHK reception fees are reasonably priced.
Needless to say, one is that NHK's income source is mostly covered by license fees.
The other is that all NHK programs are required to have a certain level of quality.
Viewers are more conscious that they are paying, rather than being paid or being paid, so I would like to make a complaint if it is not interesting even in morning dramas ”Asadora”, Japanese history doramas "taiga dramas", and variety shows.
People are frustrated if NHK doesn't show their favorite
actors and actresses and talents forever.
I think that the NHK side feels different pressure from the commercial broadcastings because it has such a mechanism.
If the reception fee is lowered, the quality will be lowered, and if the quality is lowered, the viewers will complain.
I think this balance is quite tight and difficult to change.
I think that NHK should be sponsored so that this cramped situation can be overcome, it is economically friendly to viewers, and NHK will continue to produce stable programs for many years to come.
That said, it's not about running commercials, it's about picking up topics that benefit a company or region and getting people who are related to them to support them.
For example, Nissin Food Products, which is
also a model of the morning drama "Manpuku".
It seems that sales of chicken ramen increased from the broadcast of Manpuku.
"Manpuku" effect: Highest sales
on the 60th anniversary of chicken ramen-Sankei News (sankei.com)
Another example is the partnership between a taiga drama and the tourism industry.
Some people would like to go to the area that was the subject of the taiga drama.
It is a sponsorship in anticipation of such people.
However, since the connection between the sponsor and the person who actually benefits from the taiga drama is vague, it seems that some ingenuity is necessary, such as organizing a tour or creating a discount ticket.
And NHK can expect other sponsors such as sports equipment.
After the morning drama, there was a program called Great Traverse, and an adventurer named Yoki Tanaka wore a shirt of the brand Under Armor.
Also, he introduces au smartphones of
mobile companies in news articles, so I think there is a way to find such
sponsors.
The question is what to do with unsponsored educational shows, which should be based on NHK's original philosophy of pooling the profits earned from another show once and redistributing it to make a profit.
I don't think we will be able to gain support in the future if we rely on the viewer's license fee for all of it because it is not profitable.
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