If you want to contribute to new development as a fan, you should take a non-fan perspective
Fans and non-fans react differently
SKE48 has posted a large poster at Nagoya Station and its surrounding stations to promote the new performance.
A black-and-white image of a scene where a member is practicing dance is displayed, and a catchphrase suitable for the member and the scene is placed.
It is that Yota Kohiruimaki was in charge
of copying.
#SKE48 オリジナル新公演 #愛を君に愛を僕に のプロモーションで、コピーを担当させていただきました。華やかな舞台の裏にあるリアルな感情とはどんなものか？アイドルの皆さんを憑依させる勢いで、想像をめぐらせました。誰かの気持ちを代弁する仕事の意義と責任、肝に銘じていたいです。 https://t.co/96EX70Znxr
— 小比類巻 洋太｜yota kohiruimaki (@k0hiruimaki) June 1, 2022
# SKE48 original new performance # Love to you Love to me I was in charge of copying for his promotion. What are the real emotions behind the glamorous stage? With the momentum to possess the idols, I imagined it. I want to keep in mind the significance and responsibility of the work that represents someone's feelings. https://t.co/96EX70Znxr— Yota Kohiruimaki ｜ yota kohiruimaki (@ k0hiruimaki) June 1, 2022
I saw this ad on the internet, and I was a fan, so I got the impression that the members were projected in a cool way.
Perhaps the average person would pass by if it were a colorful and pop ordinary idol-like photo.
People who don't usually touch idols may have noticed the heavy atmosphere that raises issues with the environment and society.
And I feel that it was a storm of rave reviews, especially from the genuine fans of SKE48.
However, my SNS account is not exclusively for SKE48, and I also have a sense of collecting information in various ways, so I sometimes encountered reactions from non-fans.
Perhaps the most striking thing was an advertisement centered around Chikako Matsumoto, who said in an image she was crying while practicing, "I won't wait for my graduation to come. I can't finish here." It is an impression to.
The idol industry is a cruel business that sells even the tears and sobbing of girls, and I even feel disgusted.
It's not exactly what it says, but I think the main idea was to say something like this.
Fans support the idol's goals and know their personality and background, so their tears should be considered precious.
But for non-fans, the ads will first smell commercial and have no reason to sympathize with tears.
It's no wonder that you feel, "Don't do it if you cry. Stop it if you whine."
From the temperature difference between fans and non-fans, I felt the difficulty of expressing in the advertisement, and I thought that this advertisement was probably not external but for fans and members.
It's certainly posted outside the theater, but it's not necessarily to bring in new things, but to motivate existing fans when they're trying new things.
Values about
going on to higher education
The poster, which is mainly composed of Hinano Aoumi, says, "I chose not to go on to school. I decided to make this path the correct answer."
Aoumi, who I know, said she said, "I wanted to be a souvenir shop at the airport. Then my mom said to me that think a little more, so I became an idol."
So, that is a new perspective.
I didn't think she was wondering if she was an idol or going on to school.
It's not strange because she may have some secret thoughts that she doesn't make public.
However, there is something that makes me feel a little uncomfortable here as well.
For fans, I would like to praise "Aoumi-san, thank you for being an idol!"
Most fans would think so if you look at her contribution to SKE48 and her success.
But what do you think when a passerby sees it?
First of all, high school graduates are not uncommon for idols.
You may be a junior high school graduate. (Although the probability that Hinano Aoumi will be a junior high school graduate is low)
Mr. Sota Fujii, who is also from Aichi prefecture, was a high school attached to the Faculty of Education, Nagoya University.
He dropped out in January of his third year.
It was a time when he thought he had already decided to graduate for another two months, but from that point on, he was able to convey his desire to bet on one game of shogi.
So, if you don't know if Hinano Aoumi was
in school or if her grades were good, you wouldn't find any value in giving up.
In the future, if she was planning to go to a high deviation college, or if she was a high deviation college but quit to stay idle, it might have some impact.
Currently, the selling point is that idols can be compatible with universities.
If you want to have an advantage, you need to be a college student or profession.
When I hear that I have stopped going on to idols, the general public feels " What a waste!", "it is better not to stop in the future", or "there are many people who are both idols and college".
Of course, fans know that Hinano Aoumi is challenging the idol business with a strong feeling, and I think it is a fact.
However, when she objectively thinks that this is effective when considering it as an effect of advertising to the general public, it seems that she may be terribly damaging her honor.
It can also be regarded as a disdain for SKE48 and its office, Zest Co., Ltd.
"Why don't you let SKE48 go to college? Other groups are supporting idols elsewhere."
"Isn't SKE48 thinking about what happened after I quit being an idol? Is it disposable?"
Nowadays, when idols appeal to college students and college graduates, it is considered a low-level, low-moral company that has no attitude to support it.
This is the exact opposite of the selling point of SKE48 / Zest Co., Ltd., which aims to be at the forefront of the idol industry that supports second careers.
Also, if not as famous as everyone knows, idols are considered a low-ranking profession.
I feel a gap with the values of the world when I declare it without embarrassment.
Is it prohibited to go on to school if it
is not a romance?
There is another catchphrase using the university.
"I was jealous of my friends who went to college. Next, it's my turn to be jealous."
This wording is on an image of members lined up in a row, crossing their shoulders and practicing like a line dance.
It's an image that has a serious look and is in close contact with the mask, but it's a good point to see, but because it mentions the university again, there is a complex in the university.
This is my own feeling, not the reaction of the general public.
Do they seem so unskilled in college?
If you became an idol when you were in elementary school or junior high school, or if you are an idol to meet the expectations of your parents, you may feel that kind of feeling when you are a college student.
Also, since people are begging for something that they don't have, you may think that you weren't an idol.
Fans think so.
It seems that this poster was posted at the International Center Station.
The station is also used by students, so was it aimed at young people?
What would college students think of this?
There are idols who envy themselves.
Some people may have a sense of intimacy, but let's go back to the non-fan perspective and think, "I think they should go if they want to go to college."
College students are busy with college students.
They are not always playing.
They write a report every night all night.
Rather, it may seem to them that the idols are playing.
When it comes to "next time I'm jealous"
"No, I'm originally jealous," they might answer.
And if they felt that you take college students lightly, it's counterproductive.
Also, as I said earlier, there are many K-pop idols who are currently working in harmony with the university, such as Johnny's and Sakamichi Group, which are the mainstream and popular among university students.
SKE48 is not the only idol.
College students are smartphone net users.
They also know enough about idols.
In that case, the university students may end up with a shameful copy of SKE48 members, saying, "I think it's a little sweeter" than their own recommendation rather than empathy.
Also, in fact, there are many SKE48 members who go to college, so even if people were impressed with this catchphrase and became fans, they felt betrayed after they knew that SKE48 members are college students.
Is it SKE48's practice to keep going to college a secret?
There is no such thing as a ban on romance and a ban on going on to higher education.
Also, as an aside, I feel that hiragana is better for "envy" especially for young people.
In the case of college students, some people will not be able to read because some people will be reading.
The importance and interest of research
I don't know what kind of research method SKE48 management and advertisers are taking.
Since they are also professionals, they should be eager to collect information.
Looking at the reaction on Twitter wouldn't end with just searching for a hashtag.
Hashtags are worn by fans and are useless for prospects and new enthusiasts.
The quickest way is to take a questionnaire on the street.
This method is used by commercial production companies of major manufacturers.
Moreover, SKE48 management and advertising creation companies will investigate independently.
Then they can objectively evaluate the effectiveness of the advertisement.
Also, if you want to contribute to the acquisition of new fans as a fan, it is also effective to ask your friends and family for frank opinions about the advertisements created and the transmission of members.
Of course, it is important to ask questions
with consideration so as not to be distracted as much as possible.
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